Helen L's calm, pretty voice is the most distinctive element of OPT4red's music, and has a remarkable similarity to Karen Carpenter of the popular 70's pop duet The Carpenters. Her voice, settles in perfectly amidst the precise, lush arrangements provided by co-writer and producer, Ian Rushton. The duo's sound draws more from early pop/rock and should have broad appeal to a variety of audiences, particularly Top 40, easy listening, and adult contemporary.